DISQUS

@Issue Journal of Business & Design: What Goes Into a Brand Brief

  • donnamacfarland · 2 months ago
    Brand briefs are a critical foundational element to any branding initiative. Branding is a process which takes discipline and rigor--as Alina Wheeler suggests, take the time to document a brand brief early in the process. Our experience at Symphonic Marketing has proven that it will significantly increase the success and long-term sustainability of a branding initiative. Alina Wheeler has set forth a great schematic that will help marketers and communications professionals take the crucial step of documenting a brand brief.