http://atissue.disqus.com/enSun, 11 Oct 2009 11:14:42 -0000http://www.atissuejournal.com/2009/10/what-goes-into-a-brand-brief/#comment-19849614<p>Brand briefs are a critical foundational element to any branding initiative. Branding is a process which takes discipline and rigor--as Alina Wheeler suggests, take the time to document a brand brief early in the process. Our experience at Symphonic Marketing has proven that it will significantly increase the success and long-term sustainability of a branding initiative. Alina Wheeler has set forth a great schematic that will help marketers and communications professionals take the crucial step of documenting a brand brief.</p>donnamacfarlandSun, 11 Oct 2009 11:14:42 -0000